The time is right to be telling the story of New Zealand food production. But what should we say? And are our marketers up to the job?
Is it a perfect storm or are we merely being buffeted by the winds of change? Is this some kind of tipping point? It's an extraordinary moment in time for New Zealand agriculture, with its future economic development at stake. Yet the discussion is more around what shouldn't happen rather than finding a strategy to achieve the prosperity most New Zealanders want.