animal welfare

The time is right to be telling the story of New Zealand food production. But what should we say? And are our marketers up to the job?

Is it a perfect storm or are we merely being buffeted by the winds of change? Is this some kind of tipping point? It's an extraordinary moment in time for New Zealand agriculture, with its future economic development at stake. Yet the discussion is more around what shouldn't happen rather than finding a strategy to achieve the prosperity most New Zealanders want.

Make no mistake - the live export of 53,000 animals from Timaru to Mexico is worth getting grumpy about

Radio New Zealand National’s Morning Report made me more than a little grumpy this morning. And no, it wasn’t because presenter Susie Ferguson was corralled into another live-on-air taste test of a vile consumer product, but instead because she said this:

NAWAC’s proposed new minimum standard, for ‘enriched’ cages for battery hens, still denies the hens the daily things that bring most joy to their clucking hearts: freedom, and humanity

Joan Chooken the matriarch, Peggy and Ruth, Poppy and Rose Buff-Orpington have stepped through the ‘meadow’ in my back yard; under the plum trees, some of them are dust-bathing now, eternally.

As consumers wake up to the false economy and cruelty of ‘factory’ meat and poultry, free range producers are bringing home the bacon while sales soar, according to industry sources

Ostrich — sorry, Pork — Industry Board stalwarts have buried their heads in the sand, threatening legal action against higher animal welfare standards. Meanwhile, the market shops elsewhere, where the chickens and piggies roam free.

NAWAC’s draft welfare code for pigs, on which submissions close this week, is conservative, and not supported by the experience of free range pork producers, who speak openly to Pundit about their pigs

So, SAFE’s done it again.