Steven Joyce’s Budget 2013 announcement says that his ‘New Zealand Story’ project will be all about innovation and resourcefulness, our Maori heritage, and a ‘welcoming, friendly’ approach. I think the Emperor has no clothes, and it's about time somebody said so

100% pure New Zealand claims now lie exposed, as an embarrassment and a risk to our Government.

Steven Joyce’s Budget 2013 announcement says that his ‘New Zealand Story’ project will be all about 'innovation and resourcefulness', our Maori heritage, and a ‘welcoming, friendly’ approach.

The New Zealand Story is a ‘shared story about New Zealand for international audiences’, beneath which education, trade and enterprise, and tourism will all be marketed:

“The Story will:

• Communicate New Zealand’s values and personality
• Feel and be authentic
• Feel different to other countries’ stories
• Move us beyond place (our landscape)
• Be a foundation story from which other stories can grow
• Support growth in export earnings.”

But it it doesn't matter how Mr Joyce tries to dress it up: the Emperor still has no clothes, and nowhere to hide. His new claims are equally false.

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This blog extract is reproduced from the New Zealand Story website, at www.newzealandstory.org.nz. Continue reading here.